Ali Girard

Books - cc0 - 2

The Business of Storytelling

I love stories, and I know that I’m not the only one who does. Jonathan Gottschall claims that we human beings are “addicted to story,” seeking them not only in books and television, but in fantasies, religion, conspiracies, and in our own personal narratives. Stories allow us to make sense of the world; playing into our need to identify patterns, and reassuring us that everything has a predictable flow. They also produce neurochemicals in our brains that make us more readily open up our wallets.

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